Brands use me to help them become more human.

Hi! I’m Kai, a 40-year-old traveller, brand strategist, copywriter, and website creator who prefers working from a beach in Mexico, a little guest house in Northern Thailand, or a quiet café in Hanoi.

Here are some things I say to people to impress them:

  • 16 years of experience in advertising and branding

  • Currently a Web3 Content Manager at Bitget Wallet

  • Used to brand and write at Louken Group, That Marketing Guy, Adentity (Sweden), Wild.sg, and Y&R Singapore

  • Freelanced for 6 years while living in Sweden, Spain, India, Thailand, Malaysia, and Mexico

  • Completed 5 marathons (yes, running 42.195 km)

  • My wife is a Swedish tattoo artist

  • Successfully brewed a batch of Belgian Weissbier while living in the Himalayas

  • I managed to fit my CV into one page, and it’s downloadable here

  • I used AI to help me create a super cool podcast about my career, so instead of going through this site, you could listen to some great banter here:

And here are some brands I’ve worked with:

See the stuff I’ve written.
Check out the brands and websites I’ve helped build.
Or talk to me here.