Stuff I’ve written
Doing all I can to write as simply as possible, while practising the delicate act of balancing it with every client’s brand voice.
Brand and website copy
Client: Subway Asia Pacific
What I did: Sitemap, content planning, copywriting for the entire website
https://subway-franchise.com/sg-en/franchisee
Client: Kikkoman—Harumaru
What I did: Brand name, strategy, concept, and narrative. Including content planning and copywriting for the website and Shopee site.
https://shopee.sg/kikkoman_harumaru
Client: Lyte.co
What I did: Copywriting for the entire website
https://lyte.co
Client: BAGUS Together
What I did: Copywriting for the entire non-profit website
https://www.bagustogether.sg
Client: htht.co
What I did: Copywriting for the entire website for a relationship counsellor
https://www.htht.co
Client: Upcircle
What I did: Copywriting for the website, social posts, and marketing materials
https://www.upcircle.app
Articles
Client: NEC
What I did: Writing tech articles and case studies for their global site
Some examples: Airport Authority of India, Yazaki Haiphong Vietnam, Facial Recognition at Mt. Fuji
Client: Bit.com
What I did: Writing articles to simplify and humanise crypto for their website, and social posts on X
Some examples: Top 10 most influential people in the crypto space, Ethereum (ETH) for Everyday People, Aave (AAVE) - Borrow or lend crypto without a middleman
Client: Roots.sg (Singapore’s National Heritage Board)
What I did: Writing 30+ articles to showcase Singapore’s rich heritage
Some examples: Colonial Icons of Yesteryear, Zubir Said, What Our Street Names Say About Us, Hock Lee Bus Riots
Client: Vice Sweden
What I did: Wrote a collection of on-the-ground event articles
https://www.vice.com/sv/contributor/kai-teo-photos-cesar-ortiz
Client: Hype & Stuff
What I did: Wrote a collection of social commentary articles
https://hypeandstuff.com/author/kai-teo
Client: Ozorian Prophet
What I did: Wrote a collection of social commentary and spirituality articles for the online magazine of one of the world’s largest psychedelic music gathering
Some examples: Interview with Marcus Henriksson, Interview with Sebastian Mulleart
Client: Singapore Management University Admissions Campaign
What I did: Scripted interview questions and guided talents’ responses, crafted all headlines, conducted all interviews during the shoots.
Social Media
Client: Ministry of Transport Singapore
What I did: Wrote a collection of social posts for their Instagram page
Some examples: Are you that E-bike rider?, BCA Green Mark, The world is your oyster
Videos
Client: Maybank Singapore
What I did: Wrote a collection of social posts for their Instagram page
Some examples: Kuala Lumpur Tips, Starting Small in Investing, The To-dos After Launching Your Business
Client: Singapore Management University
What I did: Helped craft headlines for the university’s admissions ads
Client: The Business Times
What I did: Wrote the copy for BT Invest’s launch campaign
Client: Meetsocial
What I did: Branding for internationalisation of Chinese digital marketing titan Meetsocial, plus copywriting for entire website
https://en.meetsocial.com